On 24 September 2026, at the opening of Odoo Experience in Brussels, Odoo announced its first price increase in four years: about 20%, on the Custom plan only. The Odoo price increase does not touch an SME that stays on the Standard plan, but it does hit any business that runs several companies, uses Studio or connects through the API. My short answer: decide nothing until you have recounted your users and checked what moved you onto the Custom plan.
Key points
- According to its founder, Odoo is raising prices by about 20%, a first since its 2022 pricing overhaul; the Standard plan stays at €19.90 per user per month.
- The Custom plan is listed at €35.90 per user per month on yearly billing, a discount valid for 12 months: the reference price is €44.90.
- Installing Studio or adding a company automatically moves you to the Custom plan. That is often where the increase lands.
- A "light user" at €7.90 appears, quoted by an Odoo advisor. And in Odoo 20, every AI feature consumes paid credits.
- An SME has four options: stay and adjust its plan, renegotiate, move to the Community edition, or change ERP.
What is happening: the 2026 Odoo price increase
The announcement was made by Fabien Pinckaers, Odoo's founder and CEO, at Odoo Experience 2026, which opened on 24 September in Brussels. According to the Belga news agency, as published by The Brussels Times, Odoo is introducing a partial increase of about 20% for the first time in four years, to offset higher salary and hosting costs. Using a single app remains free, the basic plan stays at €19.90 per user per month, and only the offer for larger organisations goes up. The previous pricing overhaul dates back to Odoo Experience 2022, presented at the time on Odoo's blog.
Odoo's pricing page, which I checked on 10 November 2026, now shows:
- Standard: €19.90 per user per month on yearly billing, against a reference price of €24.90.
- Custom: €35.90 per user per month on yearly billing, against a reference price of €44.90. This is the plan that includes Studio, agentic AI, multi-company and the external API.
- Light user: €7.90, for limited uses such as time off, expenses, payslips, point of sale or the manufacturing shop floor.
Two details on the same page deserve a close read. First, the discount "is valid for 12 months, for initial users ordered": the headline price is a first-year price. Second, a paying user is not only someone who logs in: it is also an employee recorded in the HR app with no linked account. The Odoo 20 release notes, published in September 2026, add that all AI features now need credits, bought separately.
What it means for you
If your business has a single company and has never touched Studio, you are probably on the Standard plan, and nothing changes. The increase targets those who drifted onto the Custom plan, sometimes without really choosing it. Odoo's FAQ is explicit: "If you install Studio or add companies to your database, you will automatically switch to the Custom plan." A holding company and its subsidiary, a form added with Studio two years ago, a connection to another software through the API: each of these choices puts you there.
Three concrete points to check:
- Your invoice after twelve months. Compare what you pay with €44.90, not €35.90. For a contract already running, the pricing page says nothing about renewal terms: ask for them in writing.
- Your employees without an account. An active employee record not linked to a user counts as a light user. Take stock before your next renewal date.
- AI. If you rely on Odoo 20's AI features, budget for credits on top of the subscription. The pricing page lists them among what is not included, alongside SMS and AI scanning of bills.
What I learned
I made the move before this announcement. In August 2026, I left Odoo Enterprise online for Odoo 19 Community, installed on my own server: four websites, two companies, three languages. I was exactly in the situation described above. Two companies in the same database and a data model built with Studio had put me on the Custom plan by default, even though my customisations were modest.
What I take from it for your decision, in three points. First, the licence price is only part of the cost. Moving to the Community edition means paying differently: a server, tested backups, controlled updates, and someone to look after them. I had an eight-and-a-half-hour outage in September, fixed since, that the online subscription would have spared me. Second, not everything makes it across: 215 of the installed modules had no Community equivalent, and some tax localisations, such as e-invoicing in certain countries, remain Enterprise-only. Finally, what you gain is not just a saving: I keep the full history, I write the modules I need with the help of AI, and I run the ERP in plain language.
I have described the migration in detail, steps, pitfalls and results included, in my Odoo Community vs Enterprise case study. I will not repeat it here.
What to do in practice
1. Review your plan and your users
Open your subscription: which plan, how many users, how many employees without an account? Note the date of your next renewal. That is your decision deadline.
2. Check what keeps you on the Custom plan
List what puts you there: several companies, Studio, the API. If it is a single Studio form nobody really uses, going back to the Standard plan may be enough. If it is your companies and your integrations, the question is structural.
3. Renegotiate before the deadline
Ask Odoo or your partner, in writing, for the renewal price, the length of the discount and whether some staff qualify as light users. A price agreed before the renewal date is easier to discuss than an invoice received after it.
4. Cost the Community edition honestly
List the Enterprise modules you really use and look for open-source equivalents, notably from the OCA (Odoo Community Association). Add the cost of the server, backups and maintenance. If nobody can run the server, this option is not one.
5. Consider another ERP only as a last resort
Changing ERP means moving your data, your processes and retraining your teams. An increase of about 20% on one plan does not, on its own, justify such a project. A dependency that has become untenable does.
Frequently asked questions
Is Odoo's Standard plan going up?
No. According to the announcement reported by Belga, it stays at €19.90 per user per month, and that is the price shown today on yearly billing. It carries a first-year discount: the reference price is €24.90.
What is a light user in Odoo?
An account limited to everyday employee uses (time off, expenses, payslips, point of sale, shop floor), listed at €7.90. Odoo grants it through a meeting with an advisor, who draws up a quote.
Is moving to Odoo Community free?
The licence is, the rest is not. You need a server, backups, updates and someone to handle them, plus the time for the migration. For a single company with no customisation, the online Standard plan often remains simpler.
Going further
I help SMEs make this choice, then migrate and run their tools: see the Systems and infrastructure page. If the Odoo price increase raises the question for you, let's talk during a 20-minute call.
Sources
- Pricing, Odoo S.A., page checked on 10 November 2026 (plan prices, light user, 12-month discount, FAQ).
- Odoo announces €10-billion valuation and a partial price increase, The Brussels Times with Belga, 24 September 2026.
- Odoo Experience 2026, Odoo S.A., event page checked on 10 November 2026.
- Odoo 20 Release Notes, Odoo S.A., September 2026 ("All AI features now need credits").
- Odoo's new pricing, Odoo blog, 18 October 2022.
Photo: Jakub Żerdzicki / Unsplash (unsplash.com/photos/fgNgbnMdgBM), Unsplash licence.
Tags: Odoo, Odoo pricing, Odoo Enterprise, Odoo Community, ERP, SME, software licences