Watch movement models for Ferdinand Berthoud
Sector: Luxury watchmaking
Period: 2015-2022
Client: Ferdinand Berthoud (haute horlogerie manufacture)
Context
Ferdinand Berthoud is a Swiss manufacture of the very highest level of fine watchmaking, creating exceptional timepieces in limited editions. To showcase the complexity of their mechanical movements to collectors and in their presentation spaces, they need large-scale models that demonstrate the beauty and technical sophistication of their calibres.
My role: creating visual models enlarged 15 to 20 times that reveal the architecture and workings of their exclusive movements.
Problem
Technical challenge:
- Highly complex movements whose haute horlogerie finishes must be visually respected
- Extreme enlargement (15-20X) with the mechanical clearances adapted accordingly
- Faithful reproduction of the aesthetics and architecture of the movement
Aesthetic challenge:
- The highest possible standards: a clientele of discerning collectors
- Respecting the brand's visual DNA
- Highlighting the architectural beauty of the movement
Solution
Process:
- In-depth study of the technical and visual drawings of the movement
- Detailed 3D design: faithful to the architecture and proportions
- Material selection: High-quality acrylic, anodised aluminium, polished stainless steel
- Precision manufacturing: Laser cutting, CNC milling, turning, hand finishing
- Assembly and testing: Validation of the movement and the presentation
- Premium finishing: Polishing, anodising, mounting on a high-end display base
Distinctive features:
- Very high quality standards
- Extreme attention to detail and finishes
- Models intended for a clientele of connoisseurs
Result
Deliverables:
- Large-scale working models (35-45 cm)
- Mounted on premium bases with integrated LED lighting
- Finishes of the very highest quality
- Complete technical documentation
Impact:
- Presentations in boutiques and at exclusive events
- Tools to showcase technical excellence to collectors
- A medium for explaining the complexity and value of the calibres
Tags: projects, watchmaking, models, Ferdinand Berthoud, haute horlogerie, prototyping, 2015-2022